It Cosmetics Superhero Eyeshadow Palette

 *Products mentioned in this post were sent, free of charge, for review. All opinions are my own & 100% honest.*

It Cosmetics Eyeshadow

The It Cosmetics Superhero Palette arrived on my doorstep last week. I had no idea it was coming and I was super excited to try it out.

Let’s discuss the packaging.

It Cosmetics Superhero Eyeshadow Palette

It’s set up like the other It Cosmetics palettes, and the same as others like the Kat Von D Shade and Light Eye Palette where it has three large pans laying horizontal on the top and then a row of smaller, vertical pans. I don’t have a problem with this layout.

Superhero Palette

The shape of the palette is a little odd, as it sticks out further on the ends but it does give it a very superhero vibe. This makes it a little larger than some of your other neutral palettes.

The mirror will sit up so you can use it, rather than flopping back down.

The outside is nice, but it’s the kind of material that everything sticks to, like the NARS packaging.

Okay, onto the shadows.

There are 12 shades. Three are labelled as Eye Foundation, three are superhero nudes, three are superhero neutrals and three are superhero liners.

It Cosmetics Superhero Eyeshadow Palette Review

Eye Foundations are supposed to be the base of your eyeshadows and it says to use them from lid to brow. They are really pigmented and on someone with a darker skin tone, I’d use a light hand.

Confidence : Pink-toned cream shade. 

Pow! : Yellow-toned cream shade.

Magical : metallic tan/light bronze shade.

Then, there are 9 other eye shadows.

Nudes : Limitless, Powerful and Aura that are all satin.

Neutrals : Unstoppable, Superstar and Fearless that are all metallic.

Liners : Bold, Daring, Superhero, that are all matte.

It Cosmetics Swatches

I like that this palette is pretty neutral with a couple of pops of color.

It swatches well, the colors are nice and the pigmentation is good. The shades are really soft and blendable and are great for soft looks.

This is not a palette for intense, in your face eye looks. It’s perfect for softer, day time looks. The darker colors are nicely pigmented and blend nicely as well, but they’re meant for the outer V and as a liner replacement. I’m sure they’d work for a smokey eye, but that’s not the idea behind this palette.

Overall, I think it’s a very pretty palette. I’m glad I have it in my collection and I’m sure I’ll use it often. 

If you like soft, neutral looks with subtle pops of color on occasion, this is the palette for you.

It will be on Ulta and It Cosmetics website in August.

Thanks for reading!



Leave a Reply