IT Cosmetics Brow Power | Product Review

*Products mentioned were sent for review, opinions are my own*

Something we don’t discuss here often are brows. I’m very guilty of ignoring mine or doing the least possible. I’m one of those people who throws in some brow gel and goes on, but occasionally I will take the time to do my brows and I’ve been testing something new, the It Cosmetics Brow Power Powder and Pomade.

It Cosmetics Brow Power Review


I’ve used the IT Cosmetics Universal Brow Pencil in the past, and it’s a staple for me. It’s super easy to fill in your brows in a rush and it still looks natural. I’m sure you’ve heard of it before, but if not it is a nice brow pencil.

Today we’re going to talk about a couple of newer items from IT Cosmetics, the Brow Power Powder and Brow Power Pomade, and the pomade is not really what you’d expect when you hear pomade.

First, the Brow Power Powder.

The Brow Power Powder is easy to work with and is waterproof. Seriously, they don’t budge until you want them to. I like powders because they’re super easy to use and they look natural. I don’t like my brows to look overdone and I can’t stand the Instagram brows. I use this brow powder with the IT Cosmetics Universal Brow Transformer brush. Side note, this brush is perfect for brows and the spoolie is SO nice.

In addition, Brow Power Powder has really good ingredients, like Biotin, Saw Palemetto, Argan Oil, Jojoba Oil, Antioxidants, and Collagen. I’ve never seen a brow powder that contained all of these before. This powder is perfect for achieving natural looking brows. This powder will naturally fill in the sparse areas and add volume to your brows. It comes in one shade, Universal Transforming Taupe. This is the same shade the brow pencil comes in as well. This is supposed to transform to all hair colors depending on the pressure you use.

It Cosmetics Brow Power Powder and Pomade

 The Brow Power Pomade

Let’s discuss the Brow Power Pomade and how it’s not what you’d think. This isn’t one of those brow products like ABH Brow Pomade, this is more of a gel. It’s also clear. By now I think we all know the brow product I use most often are brow gels.

The Brow Power Pomade is waterproof as well and it definitely keeps your brows locked down without hardening. You can sculpt, tame, and lift your brows with this pomade, and the brush is the perfect size for it. This also contains Biotin, Saw Palemetto, Argan Oil, and Jojoba Oil.

If you’re like me and lazy with brows, you like natural brows, or you really need to work with your brows, this will work for you. You can find more info on IT Cosmetics website.

What’s your favorite brow product?

Thanks for reading!



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